Our profile

Peter Littmann  

Stronger brands. Bigger markets.

The international strategic management consultancy BRANDINSIDER was founded in 2000. We specialize in advising small and mid-size family-run companies with precisely the same care, service and attention to detail as we do the world’s largest multi-nationals. Our efficient, pragmatic and cost-conscious solutions are custom-made to suit our clients’ own imperatives: clear cut competitive advantage and enhanced market value. 

Driving market value

Peter Littmann is the founder and Managing Director of BRANDINSIDER GmbH (CV Peter Littmann). Littman was the Chief Executive Officer of several international corporations, such as HUGO BOSS and is Marketing Professor at the German University Witten/Herdecke. He combines long-term experience in the practical leadership of fast growing companies and brands with an up-to-date comprehension of the latest academic views on marketing and corporate administration.

Latest News

La bataille des centres commerciaux fait rage à la frontière franco-allemande

La bataille des centres commerciaux...

05 October 2022

Tout juste inaugurée en Allemagne, à 3 km de l'Alsace, la Dreiländergalerie vise les clientèles française et suisse. C'est une étape de plus dans la...

Klar und konzentriert

Klar und konzentriert

11 April 2019

Die Art Cologne hat ein Herz für Galeristen. Vor allem für prominente wie Ileana Sonnabend (New York), Michael Werner oder Hein Stünke (beide Köln),...

Pellegrini showed his advice wisely. He has five members of the economy

Pellegrini showed his advice wisely...

24 October 2018

Prime Minister Peter Pellegrini (Smer-SD) presented himself on the social network of his five advisers, whom he described as "the Council of Wi...

Pellegrini Presents His Advisors, Calling them "Council of Wise"

Pellegrini Presents His Advisors, C...

21 October 2018

Prime Minister Peter Pellegrini (Smer-SD) has presented his five advisors, describing them as a "Council of the Wise", TASR learnt from th...

Pellegrini získal novú posilu. Muža, ktorý urobil zo značky Hugo Boss svetovú firmu

Pellegrini získal novú posilu. Muža...

18 October 2018

Pozdvihol značku Hugo Boss na svetovú úroveň, teraz bude radiť slovenskému premiérovi. Peter Pellegrini na svojom oficiálnom facebookovom účte oznám...

Značka svetových štandardov KOŠICE:DNES

Značka svetových štandardov KOŠICE:...

30 September 2016

Peter Littmann sa podieľal na stratégii novej značky KOŠICE:DNES. „KOŠICE:DNES sa zmenili na významnú a modernú multimediálnu spoločnosť, ktorá zast...

Povedz mi čo ješ a ja ti poviem čomu veríš...

Povedz mi čo ješ a ja ti poviem čom...

16 June 2016

Peter Littmann pre HN: Prečo jeme a pijeme? Lebo sme hladní a smädní? Nesprávna odpoveď. Čoraz častejšie si produkty potravinárskeho priemyslu strká...

Hriešne drahé nevyhnutnosti sa nakupujú o polnoci

Hriešne drahé nevyhnutnosti sa naku...

02 June 2016

Peter Littmann pre HN: Majstrovsky odfotografované modelky na lesklých stránkach magazínov si držia kabelky pred sebou a tváre so slnečnými okuliarm...

Boháč alebo chudák: túžba odlíšiť sa

Boháč alebo chudák: túžba odlíšiť s...

12 May 2016

Peter Littmann pre HN: My chudobní sme to tušili už dávno: bohatí sa stávajú čoraz bohatšími. Podľa investičnej banky Merrill Lynch vlastní vyše 10 ...



  • Corporate strategy
  • Corporate spirit
  • Branding
  • Product marketing
  • Going international

Turning a competitive advantage into profit

We use our tools of strategic innovation and branding to support our clients in finding and using beneficial competitive positions. During our base market and target group analysis we develop keystones for differentiation and concepts to drive growth and profit.

In many markets, labels with huge potential remain dormant, they are the so-called: "Sleeping Beauties". We plumb these branding reservoirs to turn them into well positioned, efficiently-led brands and turn them into the cornerstones of a successful corporate strategy. This applies for example to many products which are successful in Eastern and Central European or in Asian markets but not yet in the West. Our clients profit from our knowledge of and our experience in Western as much as Eastern markets.

Using corporate philosophy as a leadership tool

Corporate Spirit implies “conviction“ – and embodies the principles that drive an organisation.
What principles guide a corporation?
What are the beliefs of employees?
What makes executives tick?
Is it possible to help employees, management and clients to further identify with the organisation even beyond their existing guidelines to make them co-operate even more effectively and successfully?
These questions are at the heart of any corporate philosophy. We believe that corporate philosophy is one of the most important leadership tools in the box. For projects concerning corporate philosophy BRANDINSIDER cooperates with Dominic Veken, Institut für Marken- und Unternehmensphilosophie GmbH (www.unternehmensphilosophie.org), a consultancy that helped define the corporate philosophy of Europe’s largest mail order company Otto Group and German utility EnBW. He helped the beverage brand Bionade with its communication strategy and advised both, German party CDU and chancellor Angela Merkel during her election campaigns.

Developing the value of a brand

The brand makes all the difference. A branded product is, of course, far more valuable than a no-name. A strong brand has more value than a weak one. What amount of investment in branding, marketing and communications is justifiable to turn these truisms in a convincing, successful and valuable branding strategy to create sustainable value for the corporation?

Based on decade long experience we create, develop and revitalize brands to create value for our clients. The brand, its guidelines and identity are consequently aligned with your corporate goals. The result is an interactive process between corporate strategy, brand architecture and brand positioning.

To ensure our clients’ success we optimize the relevance of their brands.

That means

  • enhancing the credibility of your performance promise
  • clarifying your stand-alone position
  • honing your Unique Selling Proposition (USP) in regards to your competition

Product Marketing and Sales

Marketing and sales both focus on the question of how to better manage and deliver to the expectations of customers. We find that our clients’ major challenge is to create their offerings, whether products or services, in a way that embodies a promise to their customers: combine the technically possible with my highest expectations.

Competitive advantage can only be achieved if

  • we understand the needs of our existing and potential customers
  • new product ranges truly represent innovation
  • the entire sales forces focuses on delivering value for the customer
  • product portfolio, structures and processes are systematically and rigorously tested for over-complexity

Each member of our team has been personally responsible for comparable tasks in corporations as executives: the prerequisite for a successful consultant.

Understanding different international markets

We offer extensive support for companies from Central and Eastern Europe looking for a successful market entry into Germany, Austria and Switzerland. We are culturally and professionally diverse so we guarantee the flexibility and knowledge to understand even the most complex needs of our clients and to turn their ideas into actual and integrated service offerings. Our success is founded on our understanding of different markets, Eastern and Western. CV Peter Littmann

We speak German, English, Russian, Czech and Slovak. Our founder and President, Peter Littmann is Honorary Consul of the Slovak Republic in Hamburg (www.slovakia-hamburg.de).

Some of our Happy Clients

  • Prosieben    axon    Hugo    Poprad

  • Haniel    axon    Hugo    Poprad

  • Rosenthal    axon    Hugo    Poprad

  • Igedo company    axon    Hugo    Poprad

  • Basler    axon    Hugo    Poprad

  • Sahco    axon    Hugo    Poprad

  • Bestes vom Bauern    axon    Hugo    Poprad

  • urzin    axon    Hugo    Poprad

  • Berner    Dorma    Erlus    Fresenius

  • West LB    axon    Hugo    Poprad

  • Bata    BMW    Auto Zeitung    Beiersdorf

  • West LB    axon    Hugo    Poprad

  • Merck    axon    Hugo    Poprad

  • Enercity    axon    Hugo    Poprad

  • KPMG    axon    Hugo    Poprad

  • brandloyalty    axon    Hugo    Poprad

  • Nivea    axon    Hugo    Poprad

  • Aplend    axon    Hugo    Poprad

  • West LB    axon    Hugo    Poprad

  • West LB    axon    Hugo    Poprad

Who are we?


BRANDINSIDER has a single focus: your market value. We are driven, energetically, enthusiastically, to enhance your corporate performance for the long term.

Our Services

We spent many years, both in practical leadership roles and in studying scientific research analysing the correlation between marketing investments, profitable growth and shareholder value.

As a result we developed a vast tool box in corporate strategy and branding.

Recent News



 Schöne Aussicht 21

 22085 Hamburg

 Tel.: +49 40 79416873

 E-mail: info@brandinsider.com

 Amtsgericht Hamburg
 Registernummer: HRB 139837

 UID Nr. DE 209661501