Our profile

Stronger brands. Bigger markets.

The international strategic management consultancy BRANDINSIDER was founded in 2000. We specialize in advising small and mid-size family-run companies with precisely the same care, service and attention to detail as we do the world’s largest multi-nationals. 

Our efficient, pragmatic and cost-conscious solutions are custom-made to suit our clients’ own imperatives: clear cut competitive advantage and enhanced market value. However complex the challenge, we will always reach a custom-built, original solution.

We turn potential into results.

BRANDINSIDER focuses on strategy and branding, the two decisive factors in explicit market differentiation and successful corporate results. The secrets of competitive advantage, financial performance and market value are wrapped up in a unique brand presence, be it for products or services. Our clients come to us to discover attractive and profitable niche markets, for our proven ability to deliver innovative sales and marketing initiatives and, most importantly, they judge us by our results: the delivery of ambitious, tangible growth.




Driving market value

BRANDINSIDER has a single focus: your market value. We are driven, energetically, enthusiastically, to enhance your corporate performance for the long term.

We turn issues into outcomes of the highest professional standard. We raise the critical questions, support our clients’ search for ambitious solutions and analyse chances and risks in highly competitive markets. Our broad range of practical concepts is based on our market knowledge, methodical know-how and the experience of our teams in many industries.

Peter Littmann is the founder and Managing Director of BRANDINSIDER GmbH. Littman was the Chief Executive Officer of several international corporations, such as HUGO BOSS and is Marketing Professor at the German University Witten/Herdecke. He combines long-term experience in the practical leadership of fast growing companies and brands with an up-to-date comprehension of the latest academic views on marketing and corporate administration.

We believe that differentiation through innovation is the key ingredient of any successful business and brand. That is certainly true for our own work:  we offer no “standard” solutions. We customise strategic solutions that deliver competitive advantage and profitable growth for our clients using both our own extensive corporate experience as former chief executives and our close links into academia. This combination allows us to find individual, custom-made solutions for our clients and to implement them successfully.

CV Peter Littmann

In his long career Peter Littmann has held a wide variety of leadership positions across key parts of every business: general management, marketing, sales and finances. He has extensive experience in luxury goods, fashion, home ware and furniture, automotive suppliers and chemical industry, working in the German speaking markets as well as internationally.

Peter Littmann, born in Prague, studied mechanical engineering in Bratislava and left the former ČSSR in 1968. In Germany he began as assistant producer at the Cologne TV station WDR, then studied philosophy and business and finished his education 1976 with a PhD in business „Magna cum laude“. 

He worked for Girmes-Werke AG, Rosenthal AG and Vorwerk & Co. There he started as director of marketing and ended being CEO. From 1992 till 1997 Littmann served as Chief Executive Officer of Hugo Boss AG. There he changed the strategy, created three new brands, outsourced parts of the production abroad. This increasing internationalisation of Hugo Boss is the foundation for the ongoing success of the company. 

Today Littman is managing director of the international consultancy BRANDINSIDER GmbH. 

Peter Littmann serves as member of the board in following corporations:

  • Marc O’ Polo AG, Stefanskirchen, Germany
  • Ruckstuhl AG, Langenthal, Switzerland

Littmann previously served as member of the board for:

  • Bata Shoe Corporation, Toronto, Canada (1996 – 2005)
  • Ciba Specialty Chemicals AG, Basel, Switzerland (1997 – 2009)
  • Keiper-Recaro KG, Remscheid, Germany (1993 – 2002)
  • Mercedes-Benz Automobil AG, Stuttgart, Germany (1993 – 1998),
  • Rodenstock, München, Germany (2007 – 2010)
  • Schleich AG, Schwäbisch Gmünd, Germany (2007 – 2010)
  • Charles Vögele AG, Pfäffikon, Switzerland (2006 – 2012)

Littmann is honorary professor for marketing at the University Witten/Herdecke, Germany, member of the board of Nyenrode Business University, Netherlands, and Member of the Harvard University Art Museums´ Visiting Committee, Cambridge, USA. 

He was member of the publishers‘ board of „Absatzwirtschaft“, Germany’s leading marketing publication and advisor of the business daily „Financial Times Deutschland“. From 2004 till 2010 he published a weekly column on marketing and communication in the Germany’s leading business daily „Handelsblatt“.


Who are we?


BRANDINSIDER has a single focus: your market value. We are driven, energetically, enthusiastically, to enhance your corporate performance for the long term.

Our Services

We spent many years, both in practical leadership roles and in studying scientific research analysing the correlation between marketing investments, profitable growth and shareholder value.

As a result we developed a vast tool box in corporate strategy and branding.

Recent News



 Fährhausstraße 11

 22085 Hamburg

 Tel.: +49 40 / 25 33 62 62
 Fax: +49 40 / 25 33 62 68

 E-mail: info@brandinsider.com

 Amtsgericht Hamburg
 Registernummer: HRB 139837

 UID Nr. DE 209661501