The brand makes all the difference. A branded product is, of course, far more valuable than a no-name. A strong brand has more value than a weak one. What amount of investment in branding, marketing and communications is justifiable to turn these truisms in a convincing, successful and valuable branding strategy to create sustainable value for the corporation?

Based on decade long experience we create, develop and revitalize brands to create value for our clients. The brand, its guidelines and identity are consequently aligned with your corporate goals. The result is an interactive process between corporate strategy, brand architecture and brand positioning.

To ensure our clients’ success we optimize the relevance of their brands.

That means

• enhancing the credibility of your performance promise
• clarifying your stand-alone position
• honing your Unique Selling Proposition (USP) in regards to your competition

Marketing and sales both focus on the question of how to better manage and deliver to the expectations of customers. We find that our clients’ major challenge is to create their offerings, whether products or services, in a way that embodies a promise to their customers: combine the technically possible with my highest expectations.

Competitive advantage can only be achieved if

• we understand the needs of our existing and potential customers
• new product ranges truly represent innovation
• the entire sales forces focuses on delivering value for the customer
• product portfolio, structures and processes are systematically and rigorously tested for over-complexity

Each member of our team has been personally responsible for comparable tasks in corporations as executives: the prerequisite for a successful consultant.

We offer extensive support for companies from Central and Eastern Europe looking for a successful market entry into Germany, Austria and Switzerland. We are culturally and professionally diverse so we guarantee the flexibility and knowledge to understand even the most complex needs of our clients and to turn their ideas into actual and integrated service offerings. Our success is founded on our understanding of different markets, Eastern and Western. CV Peter Littmann

We speak German, English, Russian, Czech and Slovak. Our founder and President, Peter Littmann is Honorary Consul of the Slovak Republic in Hamburg (www.slovakia-hamburg.de).